Case Studies · 4 stories
Different environments, one focus: making Product Design more scalable, strategic, and effective. Scan the challenge, the move and the result — then open the full story.
01
AI operating model
Operative
Vice President, Product Design
From Embedded Designers to an AI-First Center of Excellence
20%
Smaller team after a workforce reduction — with the same roadmap
Challenge
A 20% workforce reduction left fewer designers to cover the same five-product workload.
Move
Built an AI-first Design CoE — shared standards, AI for repeatable work, designers on high-risk calls.
Result
Delivery momentum kept with a smaller team, with human review.
02
Enterprise SaaS
Operative
Vice President, Product Design
Unifying a Fragmented Five-Product Experience
5
Fragmented products brought under one shared design language
Challenge
Five core products on different stacks — inconsistent UX, low engagement and weak accessibility.
Move
Reframed a full retrofit into a phased modernization: ship one shared design language first, then go deeper.
Result
Record client retention, more RFP activity, and 23% lower platform development costs across the broader modernization.
03
Digital health
Kaiser Permanente
Director, Mobile Design & UX
Turning Around a Stalled Diabetes Management Pilot
20%+
Improvement in treatment adherence among app participants
Challenge
A vendor-built diabetes pilot had stalled — low engagement, high abandonment, weak treatment adherence.
Move
Stopped patching the app and rebuilt a smaller, higher-value MVP with patients and clinicians in the loop.
Result
Higher engagement and CSAT, lower abandonment, 20%+ better adherence.
04
Accessibility
Operative · Kaiser Permanente
VP, Product Design · Director, Mobile Design & UX
Turning Accessibility into an Executive Operating System
1st
Public Accessibility Conformance Report (VPAT/ACR) in Operative’s history
Challenge
Accessibility lived in late QA fixes while enterprise buyers asked for VPATs and WCAG conformance.
Move
Built accessibility into the design system, procurement, and every role — from CEO to QA.
Result
First public VPAT/ACR, stronger RFP readiness, and 400+ people trained in WCAG.
The common thread