Case Studies
A closer look at how I approach complex product and organizational challenges—connecting strategy, systems, evidence, and cross-functional leadership to improve experiences and create measurable impact.
These case studies highlight different environments and challenges, but share a common focus: making Product Design more scalable, strategic, and effective.
Five core solutions were fragmented across different technology stacks, with inconsistent experiences, low engagement, high abandonment, low CSAT, weak accessibility compliance, and limited commercial enthusiasm.
I evaluated the portfolio, established baseline measures, spoke with end users, and reframed a full retrofit into a phased modernization strategy that could deliver visible value sooner.
A close cross-functional team of UX designers, front-end engineers, Product, and end users created a shared design language and a roadmap for deeper workflow, design-system, and accessibility improvements.
The first portfolio-wide refresh launched at year end, followed by higher engagement, lower abandonment, higher CSAT, improved accessibility compliance, record client retention, and increased RFP activity.
A vendor-built diabetes management pilot had stalled, with low engagement, high abandonment, low CSAT, and weak adherence to recommended treatment.
I took ownership, established a baseline, spoke directly with patients, and reframed the choice from patching the existing app to rebuilding a smaller, higher-value MVP.
A close cross-functional team brought together UX design, research, clinicians, patients, Engineering, Product, and a clinical psychologist using an SVPG-inspired product operating model.
The redesigned pilot launched later that year, improved engagement, abandonment, and CSAT, and increased treatment adherence by 20%+ among app participants.